FemFounder Podcast - Episode 4: Crafting the Perfect Pitch for Journalists
Welcome back to The FemFounder Podcast! I’m Kristin Marquet, your host, and I'm bringing you insights tailored specifically for female founders. With over 17 years of experience in PR and branding through FemFounder and Marquet Media, I’ve perfected the art of securing media coverage for brands of all sizes. Today, we’re diving into actionable strategies for crafting the perfect pitch to get your business noticed in the media.
🔑 Key Points Discussed:
How to Craft the Perfect Media Pitch
The importance of relationship-building with journalists.
How to research and target the right media contacts for your industry.
Structuring an effective pitch that stands out.
The role of social proof and exclusivity in making your story more appealing.
Following up strategically without being overly persistent.
🕒 Episode Timestamps:
00:00 – 00:15 | Welcome and Introduction
Greeting listeners and introducing today’s topic.
00:15 – 00:45 | Why Relationship-Building Matters in PR
The importance of quality over quantity in media outreach.
Researching and identifying the right journalists for your industry.
00:45 – 01:10 | Crafting a Winning Media Pitch
Writing a compelling subject line.
Personalizing your pitch and keeping it concise.
Using storytelling to make your brand newsworthy.
01:10 – 01:30 | Enhancing Your Pitch with Social Proof
Adding credibility through testimonials and endorsements.
Offering exclusive insights to make your story more attractive.
01:30 – 01:50 | Final Thoughts and Key Takeaways
Recap of the best strategies for pitching.
Encouragement to remain professional and consistent with outreach.
📚 Resources Mentioned:
👥 Connect with Us:
Website: FemFounder.co
Instagram: @FemFounder | @Kristin_K_Marquet
LinkedIn: FemFounder
⭐ Leave a Review:
Enjoyed this episode? Leave a review to help other female entrepreneurs discover the FemFounder Podcast!
💌 Contact Us:
Do you have questions or suggestions for future episodes? Reach out to us at Kristin@femfounder.com.
Thank you for tuning into the FemFounder Podcast! These strategies will help you secure media coverage and build strong relationships with journalists. Stay persistent, professional, and consistent, and you’ll see results over time.
Next Episode Preview:
In our next episode, we’ll dive into how to craft compelling brand narratives that resonate with the media. Don’t miss it!
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Welcome back to The FemFounder Podcast! I’m Kristin Marquet, your host, bringing you insights tailored specifically for female founders. With over 17 years of experience in PR and branding through FemFounder and Marquet Media, I’ve perfected the art of securing media coverage for brands of all sizes. Today, we’re diving into actionable strategies for crafting the perfect pitch to get your business noticed in the media.
Hello and thank you for tuning into today’s episode. I’ll walk you through exact steps to successfully pitch journalists and secure the media attention your brand deserves—without hiring a publicist. These tips will help you attract the right coverage and increase your visibility, whether you’re just starting out or refining your approach.
Building relationships with journalists is key. Media outreach isn’t about sending as many press releases as possible—it’s about quality over quantity. Start by researching who covers your industry. If you’re in wellness, fashion, or tech, identify reporters who focus on those topics. Follow them on social media, engage with their content, and stay updated on their work. Establishing a genuine connection makes it more likely they’ll take notice when you pitch.
Now, let’s discuss crafting your pitch. Journalists receive hundreds of emails daily, so you need to make yours stand out. Start with a compelling subject line—clear and specific to grab attention. Personalize your pitch by referencing the journalist’s work and explaining why your story matters to their readers. Focus on the story: highlight your startup’s mission, challenges, and why it’s relevant. Keep it concise—make it short, sweet, and easy to scan, using bullet points if necessary. Include relevant press materials, such as a media kit with company background, key bios, product details, press coverage links, and high-quality photos.
After sending your pitch, follow up after about a week. Keep your follow-up short and polite, saying something like, “Just following up on my pitch from last week regarding [topic]. I’d love to hear if you’re interested in covering our story.” Persistence is important, but relationship-building takes time. If you don’t get a response, don’t be discouraged—continue engaging with their work and pitch relevant stories when the time is right.
Social proof can also enhance your pitch. Adding a testimonial or endorsement from a happy customer, influencer, or industry leader adds credibility and makes your pitch more appealing. Consider offering something exclusive—like early access to a product launch or behind-the-scenes content—to give journalists a unique angle and increase the attractiveness of your story.
Now that you know the basics—researching journalists, personalizing your pitch, telling a compelling story, following up strategically, and using social proof—you’re ready to pitch! It takes time to build relationships and secure media coverage, so remain professional, persistent, and consistent with your outreach.
Thank you for listening to today’s episode of The FemFounder Podcast! If you found these tips helpful, please share this episode, leave a review, and rate it on your favorite podcast platform. Check the show notes for resources, including templates and tools for crafting the perfect pitch.
In our next episode, we’ll dive into strategies for crafting compelling narratives that truly resonate with the media. Follow us on Instagram @FemFounder and join our community at FemFounder.co for more valuable insights. Until next time, stay bold and keep elevating your brand!
